"Consider Us Your Outsourced Marketing Team"

web site structure and brand marketing

A challenge many companies face is setting out to achieve the “how” without first knowing the “what.” This can end up wasting precious resources, both time and money. That’s why you want a company like Idaho Integrated Marketing to help you reach new customers from every corner online and otherwise. Our expertise, resources, and deep commitment to our craft make us the ideal choice to meet your marketing needs.

Design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience pleasurable.

A favorable user experience will want your visitor to explore further.

Your web site design should have a unique look and layout, one that your customers find engaging and one that embodies your company’s mission statement and business goals.

Web design goes beyond quality graphics, images and content.
It should describe how it makes them FEEL How it influences their BEHAVIOR

SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Google’s LOCAL research engine optimization is a branch of SEO that is focused on optimization of a web site for local visitors

The largest multi-national businesses use  3rd party analytical resource enterprises that tract and record an extensive amount of data from which to measure a company’s SEO web site performance.
We use the same resources.

Google’s Top 7 Ranking  SEO Signals for 2019 

  1. Publish high-quality content- relevancy is still key
  2. Make sure your site is Mobile friendly
  3. Create a secure web site (HTTPS)
  4. Improve your user experience
  5. Optimize your page speed
  6. Master your On-page optimization
  7. Earn relevant and authoritative backlinks

At Idaho Integrated Marketing we delineate Web Performance and SEO analytics in order to study and analyze the pyscho – behavioral and social variables of your visitors.

Web site performance is a more intrinsic SEO performance metric. Analyzing the motivating factors and their buying behavior.

People are motivated to buy from you as they complete a defined inherent hierarchy set of needs. Physiological-safety needs-social belonging- esteem- self -actualization-transcendence

Understanding how your target audience behaves and engages with your site
will drive positive SEO scores.

local community services

Your Landing Page is where your visitor is first directed, which usually is your Home Page.  Your Home Page is like the ” book cover” of your story.

If they click on a specific product or service, Google will direct them to that product or service page that now behaves as your Landing Page.

Your “Landing Page” is the first impression they view  about your company.

How important is your Landing Page? if you don’t engage your visitor in the first 3-5 seconds, they may decide to move on.

marketing through printed brochures
Printed Materials
interior signage branding/marketing
Interior Wall Graphics
signage marketing customer
Printed Window Blinds
national manufacturer customer
GE World HQ's
national retail burger customer
Jay's Wayback Burgers
national candy maker customer
PEZ Candy HQ's

A well-defined marketing plan is an integral part of your Business Plan and will include your annual budget and a calendar of events.”
We can work with you to build your annual marketing plan, layout a monthly calendar and a budget expense summary.

marketing and strategy
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