What are the most effective marketing resources for building my company’s sales and brand portfolio?
Successful marketing begins with preparing a clear and well defined mission statement; your fundamental purpose. The mission statement articulates your company’s purpose both for those in the organization and for customers. There are 3 essential components.
Key Market -Your target audience
Contribution – your product or service.
Distinction – what makes the product/service unique or why your audience should buy it over another.
Why do small business owners and marketers fall short when creating and executing their digital or traditional marketing strategies?
They lack a consistent strategy
87% of consumers believe that brands need to produce a more consistent experience across all channels.
Their content doesn’t reach the right audience
The amount of web content is doubling every 9 to 24 months. Relevancy is the key to user engagement.
They rely on wrong tools and processes
Automation is not a goal but a means to an end. Without the right strategy, it may be a failed investment.
Data tracking and analytics are failing them
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You can choose “al la carte” or we can provide a turn-key marketing plan, focused on what are the most effective resources for your business and that connect with your customers.
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Design serves as the communication between object and user, and how to optimize that conduit of communication in order to make the experience pleasurable.
A favorable user experience will want them to explore further.
SEO’s key performance indicators (KPI’s) are measured through Google’s search algorithms to find words, phrases, images and links that provide relevance and authority to your business.
However, having your visitors click on your site and stay engaged with you is a combination of SEO and the behavioral buying considerations and patterns of your visitors.
What motivators trigger your visitor to make a purchase? Engaging your visitor builds on and analyzing the pyscho – behavioral and social variables of your visitors.
Understanding how your target audience behaves and engages when they visit your site will drive positive SEO scores.
Your Home/Landing Page is usually where your visitor is first directed. Consider it the ” book cover” of your story.
It may be that “1 st impression” they view about your company. How important is your Landing Page?
If you don’t engage your visitor in the first 3-5 seconds, they may decide to move on.
What is a brand? A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
At its core, a brand is a promise to consumers. What will consumers get when they purchase a product or service under your brand umbrella?
It includes the feelings that consumers get when they use your products and services.
What social media platforms are best for your business? Are you communicating the message or story best suited for that social media’s primary goals?
Before digital marketing became main-stream, we relied on printed materials, trade show exhibits, exterior and interior signage to promote our products or services.
Unless your business is 100% on-line, these marketing tools are a great way to keep your company’s name and brand in front of your customers
Bring your brand to life through innovative promotional merchandise that allows you to educate and reward customers or effectively incent employees.
When done right, branded merchandise translates into brand equity, loyalty, and increased sales.
