BUYING BEHAVIOR

X and Y Generations
3 Generations

ENGAGING YOUR VISITORS

Understanding what motivators trigger your visitor to make a purchase are the corner blocks for not just the initial purchase, but to keep them as loyal customers.

Here Is What They Are Saying

People are motivated to buy from you as they complete a defined inherent hierarchy set of needs:

> Physiological
> Safety
> Social Belonging
> Esteem
> Self-actualization

This may sound overtly complex, but the most successful brands and big box retailers have been applying these and several other types of buying behavioral process for years.

At Idaho Integrated Marketing, we take a deep dive into the primary categories that influence your customer buying decision process.

Who is Your Target Audience

These are Categorized by;

1/ Personal- age-gender
2/ Psychological – motives- attitudes- ability
3/Social- occupation- income- ethnic groups 

This may sound overly complex, but the most successful brands and big box retailers have been applying these and several other types of buying behavioral process for years.

Consumer Behavior