Your Landing Page is where Google takes your visitor, based on their key word search.
Your Home Page is usually the first place they go to and is like the ” book cover” of your story. So often your Home Page is where your visitors first “ Land”
If they click on a specific product or service page, they are taken to the Landing Page for that product or service.
Here are a few facts concerning your visitor’s first on-page experience;
- Visitors don’t read the details of your home page, they “scan it “.
- How you modify their behavior may lead to either a sale or a lost customer.
- They want to figure out what they are looking for and often their time line is in seconds.