What social media platforms are best for your business?
Knowing your target audience is key.
And, are you communicating the message or story best suited for that social media’s primary’s goals?

If you try to “over sell” on social media sites, you may actually turn your customer away.


The official stated purpose of Facebook is to make the world more open and connected. Facebook’s latest mission statement is that people use Facebook to stay connected with friends and family, discover what’s going on in the world and share and express what matters to them.


The purpose of Twitter for Small Business Marketing: Platform for Listening: Twitter is a terrific place to listen to the social media conversation. You can view other people’s content as well as watch conversations among different users and their reactions to current events.



LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally



For many young people, YouTube is used to watch music videos, comedy shows, how to guides, recipes, hacks and more. Teens also use the video-sharing service to follow their favorite vloggers (video blogger), subscribe to other YouTubers and celebrities they are interested in.


Basically Instagram is a photo sharing app. And it is best at that among all other social media sites. It is known for its square image format, a virtual lack of a website and the filters it provides. People use it for many reasons.


Pinterest is a social network that allows users to visually share, and discover new interests by posting (known as ‘pinning’ on Pinterest) images or videos to their own or others’ boards (i.e. a collection of ‘pins,’ usually with a common theme) and browsing what other users have pinned

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