Do your company and/or web site colors speak of the personality or branding message of your business?
The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a marketer, it’s important to think about how you use colors, and what the colors you choose say about your business.
Research has found that different colors provoke very different reactions in people.
Idaho Integrated Marketing chose BLUE and GOLD for our brand colors.
BLUE associates with trustworthy, dependable, secure, responsible.
GOLD associates with positivity, motivation and creativity.
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